Zillow has created an alternative to Matterport’s 3D Tours by releasing a special application that allows Zillow Certified Photographers to create an organized set of spherical 360 images into a property tour. Since a picture is worth a thousand words lets start a description of this service by showing you an example of a Zillow 3D Tour.
While Zillow calls these 3D tours, they are in fact not true dimensional 3D images. Nor can you walk through the property like you can with a Matterport 3D Tour. Instead each 360° spherical image is linked to an arrow or catalog of named images. So for the purpose of honesty we should refer to these as 360° Home Tours and not 3D Tours. However, we will use their branded name of Zillow 3D Tours on this webpage.
The images are captured with a Ricoh Z1 360°camera. While this $1,000+ camera does not capture anywhere near the quality of a Matterport Pro 2 $3,395 camera, the images are acceptable for showing a low cost 3D home tour.
One of the reasons the Zillow Home Tour is wildly popular with homebuyers is the way that Zillow promotes content. If you have a home with a Zillow 3D home tour, it will get bumped up in their search for an entire week as soon as it is published. Those seven days of premium placement on Zillow can be a huge game-changer for properties.
Plus, listings with a Zillow 3D Home get priority in search results. Your listing shows up in two different Zillow Search algorithms. This presence gives your sellers and communities more exposure to potential home buyers. According to Zillow, listings with a Zillow 3D tour were 22% more likely to sell in 30 day or less than listings without a Zillow 3D home tour.
A Zillow 3D Home Tour will live on the Zillow servers until you choose to delete it. If the listing is removed, your tour may be removed as well. We can also unpublish the Zillow 3D Home tour at any time, whereas Matterport 3D Tours are hosted for 6 months.
As with Matterport 3D Tours, the Zillow 3D Home Tour can be embedded into your Snap2Close property websites and used as a virtual tour link or your personal website, as well as ARMLS. You can also share the link with anyone of your choosing just like you can do with a Matterport 3D Tour.
The main advantage of having a Zillow 360° Home Tour is that it is prominently displayed on websites powered by Zillow as well as Trulia’s. (Zillow owns Trulia) Plus it will get bumped up in their search for an entire week as soon as it is published. Those seven days of premium placement on Zillow can be a huge game-changer for for your listing.
What Zillow reports that their virtual tour can do for your listing.
Draw attention: Listings with a 3D Home tour have a unique tag that helps them stand out.
Inform decisions: For-sale properties with 3D Home tours were 22% more likely to sell within 30 days.*
Clarify the layout: Photos alone don’t show how rooms flow together — but virtual tours do.
Improve the house hunt: Virtual tours let viewers get to know a home’s features so they can decide which ones to view in person.